Corporate Communication
Corporate Communication is essential for leaders and successful pioneering organizations. This program will highlight and discuss theories, tools, and practical communication techniques to deal with complex communication issues in modern business and engage with diverse audiences internally within your team, department, organisation, and externally.
Program Outline
Module 1
Overview of Corporate
Communication
Explore how to demonstrate fundamental knowledge of corporate communication. Engage in and manage difficult conversations, messages, and e-mails at work with ease.
Module 2
Corporate
Communication and
Modern Technology
Effectively use modern technology and social media platforms to engage with customers and stakeholders and learn the importance of branding and Corporate and Social image.
Module 3
Contextualization
Apply unified communication techniques for each department to improve and device communications through a common context and experience.
Module 4
Psychology of Branding
Learn how to reinforce your corporate identity through a streamlined visual image presented through the Psychology of Communication
Module 5
Aligning Your Mission to Stakeholders
Understand who you are as a communicator to maximize engagement and utilize core communication skills to leverage both the bottom-up and top-down approaches, including employees, their ideas, and their experiences, to identify and work towards the organisation's corporate mission and vision.
